![]() The brand is sold as powdered drink mixes, capsules and wafers in a variety of flavors. Since 1974, the brand was also marketed to consumers by print and TV advertising and became available in food outlets. In its early years, Metamucil achieved sporadic drug-store distribution as a "behind the counter" brand. The name is a combination of the Greek word for change (meta) and the class of fiber that it utilizes (mucilage). Searle & Company, Metamucil was acquired by Procter & Gamble in 1985. ![]()
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